Ever since August, Ryan ToysReview has been the most viewed American channel on YouTube, along with 600 million views in October only, the YouTube channel has earned its owner Ryan, approximately $1 million a month. Ryan is a four-year-old kid, but in the eyes of various toy companies the child is an extremely powerful influencer than an advertisement running on television.
The power is something several children and their families in the US are also trying to get through vlogs (video blogs) and their own YouTube channels. Kids as young as three years old are trying to merely being themselves and attract audience.
This is not at all surprising because YouTube has become the biggest and most popular platform for entertainment, not just for adults but also for kids. For the youngest Generation Z, the difference between real life and the online world is fading gradually.
This phenomenon marks a transformation in the socialisation of children who have always learned by imitating their peers but have now found their role models on YouTube. The children are not just experiencing childhood, but they continuously consider how their own experiences will be professed by an audience.
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