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Late Maulana Hassan Musanna Nadvi a notable journalist of the 40’s, 50’s, 60’s and 70’s and also an Islamic scholar, recognised by everyone as also a great follower of our Quaid-e-Azam, Muhammad Ali Jinnah always said, “The slogan given to this nation by the Quaid was Faith, Unity, Discipline. Who are the ones who changed it to Unity, Faith, Discipline?”
And he had clippings of old newspapers reporting the Quaid’s speeches to prove it which are now lost like so many other valuable assets, records and historical relics of our dear motherland.

In today’s scenario of utter chaos, waywardness and ethnic differences, we cannot but believe in what he vehemently preached.
We stood United; the muslims of this subcontinent on one point and that was Faith. So it was faith. The common denominator that united the poor and the rich, the educated and the illiterate, the city dweller and the villager, the young and the old who at the time of partition chanted the most repeated and meaningful slogan “Pakistan ka matlab Kiya - La Ilaha Ilillah.” Self explanatory towards proving that faith comes before unity rather it’s a pre-requisite for unity. The great Maulana Nadvi had a point. A very relevant and solid point as the situation of today proves it irrefutably.
This unity born out of faith continued on a wavering graph till 1965 and was slackening when it was revived and revitalised with the famous short speech of President Ayub Khan at the time when we were attacked. The ’65 war once again proved that we were more than capable of uniting and that too on the one point of faith as also towards a common cause.
Somewhere along the line we lost faith and so the end of unity. What happened? We became complacent. We made no conscious efforts towards maintaining and enhancing our unity. No sustained effort.
A strange thought comes to the mind on the subject of ‘uni – tea’ and that too phonetically. The Goras in the time of East India Company introduced “chaey” i.e., Tea to the inhabitants of this sub-continent.
The inhabitants, an ethnic mix, were lassi, satoo, tari, narial pani, checo and other indigenous, brew drinking. Every province had its own local drink for refreshment and relaxation.
Tea was first distributed free to develop the taste. And at the same time backed with attractive advertising and slogans. The brew

was hot and in this tropical warm the most hard hitting slogan of a famous tea company was “Garmion mein chaey thandak pohanchti hai.” Can you beat that?
But it caught on. It succeeded. The tea campaigns were well researched on the basis of the target market’s psyche and far sighted. The result - today tea is a necessary breakfast drink of the rich and the poor; the educated and the illiterate, the young and the old, etc, etc. It is also a social drink. Guests are entertained with tea. It’s a must while traveling.
Tea breaks in offices and matches and day in and day out we hear “Bhai chaey to pilao”- “We’ll discuss it over a cup of tea”—afternoon tea - high tea - tea party.
The tea companies taking the hint continued advertising more aggressively and creatively through all means of mass communication and media. Again the result, some of our local tea companies if not beating are at par with multinationals who started the whole thing. Thus, tea has become our national drink. There are ad campaigns in Urdu, English, Sindhi, Punjabi, Pushto and Balochi inculcating the blessings of tea in our minds. And there’s no let up. It’s a constant, persistent and sustained effort. The themes from refreshment to emotional like marriages go deep socially, culturally and economically as at the cost of one cold drink one can entertain four persons with tea. Again, today tea is there where people are. In every nook and corner of the country to the remotest of areas in varied climates - its tea.
And that too in a country where only sixty some years back army men coming back from the second world war brought tea with them and gave it to their moms or wives with words “Chaey paka lo”, and the innocent ones took their time cooking the tea leaves as a “salan” for lunch or dinner. The same ones today, when you visit a rural relative asks “beta chaye piyo gae”?
Despite our socio-cultural differences, individual interests, prejudices and disparities we all stand united on one point. Tea. Sindhi, Balochi, Pushtun or Punjabi do sit down together over a chainak of doodh patti.
So why, could we not do the same for our unity? Since our independence, every government launched campaigns to create the spirit of unity. Millions, rather billions have been spent and will be spent but did we achieve anything. On the contrary we are complaining of growing dis-unity. Budgets are allocated towards this purpose but for the benefit of friends, cronies and relatives and not on merit. There’s no sincerity of purpose as there’s no faith in what we are doing or going to do. Best of creative campaigns are rejected and childish efforts are awarded the contracts which have no impact rather negative effect.
Let’s take cue from tea companies and do the needful towards unity. Have faith in our product and propagate it sincerely to inculcate the required spirit of unity else we will ultimately end up with Uni-Tea.