Editor-in-Chief & Publisher: MIR JAVED RAHMAN


FASHION DNA LONDON SHOW 2017


Issue Date 11 - 17 Mar, 2017 at 2:00 PM

FASHION DNA LONDON SHOW 2017 FASHION DNA LONDON SHOW 2017 FASHION DNA LONDON SHOW 2017 FASHION DNA LONDON SHOW 2017

The recently concluded Fashion DNA in London has done a lot to take our fashion industry forward and make us proud as a nation. The mentorship programme by British Council gave some of our local, most-loved designers, including Maheen Khan, Sonya Battla, Hamza Bokhari, Zuria Dor, Mohsin Sayeed and Munib Nawaz, a chance to showcase in front of an international audience. Gulabo by Maheen Khan presented its signature graphic and technicolour prints inspired by traditional Pakistani folk and truck art. Fusing the world of Sufism and fashion, Sonya Battla’s Weave – Indigo Infusion brought forward blue-toned tie-and-dye silhouettes as well as locally sourced and hand woven fabrics, including hand woven ikat. Known for using traditional artisan techniques complemented by unique silhouettes, colours and detailing, Jeem (Hamza Bokhari) presented Songs of My Nation to cater to women who embody fashion, appreciate art and have an eye for skillfully crafted pieces and modern tailoring. Zuria Dor’s Tropical Romanticism was inspired by tropical, tranquil colours found in nature; calming visual effects start with subtle, elusive tones which gradually get darker throughout the collection, finishing with teal and midnight blue dresses. The Pink Tree Company had Jahan – a world within a world in store for the audience, which comprised of emerald greens, peacock blues and sun kissed orange on silk and hand woven organza. Alongside digitalised hand painted prints, zardozi embellishment, the pieces were also embroidered with ‘joon-am’, which is Farsi for ‘love of my life’. The idea behind Munib Nawaz’s Sci-Piritual was to infuse science into design. key to the collection was the fabrications and processes – a handmade slub cotton tailored into a bomber jacket or over-dyed soft denim shirt. His tailored jacket constructed entirely from traditional rilli patchwork stood out the most.



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