Editor-in-Chief & Publisher: MIR JAVED RAHMAN


PRESENTING GREENERY
Are you ready to rumble with the colour of 2017?


Issue Date 11 - 17 Mar, 2017 at 2:00 PM

PRESENTING GREENERY
T
he global authority of Pantone has declared ‘Greenery’ to be the colour of 2017, calling it “Nature’s neutral”. In a flowery note, the academy says Greenery “is a fresh and zesty yellow green shade that evokes the first days of spring.” If you're getting a head start on your 2017 wardrobe, make sure to heap on lots of green shades. The colour code is 15-0343 to be exact, and the star colour closely resembles a fresh kelly green hue. The selection also happens to pay homage to the horrible events that have plagued 2016, but also the optimism we all hold for 2017. “This is the colour of hopefulness, and of our connection to nature. It speaks to what we call the ‘re’ words: regenerate, refresh, revitalize, renew. Every spring we enter a new cycle and new shoots come from the ground. It is something life affirming to look forward to,” Pantone Color Institute executive director, Leatrice Eiseman has quoted.
Taking the trend to a new level, international have already bombarded the runways with refreshing splash to inspire us. Every year since 2000, the company has chosen a colour that reflects the current cultural climate. In the following year, the shade almost historically influences trends in all facets of design – architecture, interior décor, fashion, food, travel – the list goes on. Greenery signifies beginnings: a fresh New Year; healthier food resolutions and growing vegetarian trends; grass and the outdoors during spring and summer. But most prominently, the yellow-green hue comments on the concept of environment.
“There’s a growing desire to reconnect with Nature and what is real, and find ways to disconnect from technology. We need a break. We need to stop and breathe,” says the Pantone Color Institute’s vice president, and adds, “(Greenery) is about unity and community – connecting to oneself and others and a higher purpose, Nature.”

PRESENTING GREENERY
What is interesting to note is that Greenery is not a “green with envy” hue, unlike 2013’s colour of the year, emerald, which symbolised luxury. Greenery actually taps into the opposite: minimalism. The motto to follow here is “buy less, choose well, make it last” – a concept that will no doubt help us tremendously in many ways. This has already inspired designers to start environmentally-friendly lines, often made with recycled materials, another good sign of where the fashion industry is headed after a long period of high-ended materialism.
Dating back to the ’90s, Pantone releases a Spring 2017 Colour Report each year, comprising a selection of 10 trending colours. Though the colour of the year doesn’t always make the list, Greenery made it into this year's selection, which was crafted based on a theme of nature, as well. The 10 hues fully capture the promises, hope, and transformation that we yearn for each spring. Along with the unveiling of the colour of the year, Pantone has created a selection of 10 palettes, pairing Greenery with neutrals, pastels, brights, deeper tones, metallics, and even the two 2016 colours of the year, Rose Quartz and Serenity.



Make it minimal

Take inspiration from our selected pieces and incorporate the shade into your wardrobe this year.

Make it minimal
When in doubt, keep it simple. In the case of Greenery, less is most certainly more. Make your green item the accent piece in your outfit by pairing it with apparel that is slightly more subdued in colour, volume, or texture. For instance, when wearing out a loose-fitting, long top in the tone, complement it with a pair of tight-fitting, cuffed blue jeans. This way, the top really pops, and neither object clashes with the other.

Stick to select pieces
If you can't wear it, tote it. Not everyone looks good in green, and that's okay, too. If you would rather not bear too close a resemblance to a fresh shrub, try choosing small accessories that will give you that glowing Greenery vibe. For best results, match one to an otherwise plain outfit. Accessories like backpacks and booties can be both, eye-popping and practical.

Air out a green dress
Cheat by wearing non-Greenery greens. For a totally casual approach to Pantone's colour of the year, any green will do. From a light forest to the darkest of emeralds, give yourself a free rein with the shade.



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