How did Bachchan get together with Sabass' Wizcraft? Why is Bachchan being made into a demi god? Why does Abhishek get to be the first of the nominees for even if he sneezes in a movie? Why are the IIFA trying to kill Filmfare Awards, which happen to be the real Indian Oscars as they are being celebrated since over half a century
now? And, most important Salman, Amir and Shahrukh Khan didn't show up at the Bachchan focused IIFA why?
The three founder/directors of Wizcraft events who manage IIFA came from different walks of life. Andre Timmins started off as a disc jockey and landed up in Xanadu, the famous nightclub of Mumbai. Viraf Sarkari a professional in hotel management joined him at Xanadu. Sabbas Joseph coming from the world of politics and journalism completed the triad.
IIFA is the first such attempt of its type in India. Wizcraft
International Entertainment Pvt. India, event management as well as entertainment agency has taken the lead in this field. For this purpose every year awards are given out. The happening takes place in a different country to honour the creative and technical merit of those connected with Indian film world. The voting process is transparent as chalked out by the IIFA management in conjunction with Price Waterhouse Coppers Pvt. Ltd. Fans vote via MSN. There are two groups – Popular Awards and Technical Awards. It is a four-day bonanza in an exotic locale, which enchants the host country with press meetings, parties, movie premiers, business pow-wow and special events. The show kicked off for the first time in 2000 in London
at the Millennium Dome. In the following year till 2007 the happenings took place in Sun City (South Africa), Genting Highlands (Malaysia), Johannesburg (South Africa), Singapore, Amsterdam (Netherlands), Dubai
(UAE) and Yorkshire (UK). Besides, Sabass is actively involved in USA,
promoting western cultural values. This aside, the story
