COVER STORY
|||MAG||| June 21 - 27, 2008
IIFA AWARDS, BANGKOK
An insight into Bollywood's hottest award-A family affair
By GABRIEL

develops when they met Amitabh Bachchan and whatever went on in the mansions of the scheming domineers, the outcome was a Bachchan walking out with a ear-to-ear grin and in style, more than ever. He worked his way to iifabecoming the brand ambassador to the Wizcrafts’ one of the most important and lasting event; International Indian Film Festival(IIFA). This was a little before the time when Bachchan was bestowed with the French highest civil award, clearing for his clan the path to Cannes where they are now a permanent fixture as well.
Disturbing allegations at the IPL regarding Wizcraft's rascist
attitude, as alleged by two Black British cheerleaders - who said on Uk's popular entertainment channel that they were victimised because of their colour. The Indians as well as the event management company did not want blacks in that group. On the other hand the management of Wizcraft, the company who actually organises, runs and manages IIFA denied that anything of this nature happened. But the interviews went on air. This hurts. Now, none of the Khans attended this affair of IIFA. One walked out, namely Saif Ali Khan due to Karina . This clearly shows that Khans of Bollywood are averse to whatever the politics of IIFA are. And surely there are a lot of – not so nitty–gritty politics but a complete agenda. Nevertheless, the Khans boycott from this 9th edition of IIFA has set many minds thinking. Is IIFA trying to sideline India's most prestigious awards, Filmfare Awards and create some altered version of Indian Awards which will serve purposes? Apparently, the hype Wizcraft has built and with the mega funding following them they may be able totake on the Filmfare Awards.
These days Wizcraft, is planning a tour for the Bachchan clan to USA to
promote INDIA! Good luck Big B, Abhi and Ash.

 

 
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