Reebok x Wonder Woman are honouring real-life superheroes, admist Covid

Inspired by the unmistakable style of the early 80s that dominates the new film, the collection is a combo of style and strength, and draws from Reebok's own classic styles from the era. They've relaunched some of their most recognisable silhouettes with a WW-inspired makeover, like these must-have gold high-top sneaks. Cheetah also gets her due in a pair of special shoes made in their honour, and there's also some great athleisure pieces inspired by the film, like the super-shiny leggings that are out of this world. In honour of Reebok's Boston-based headquarters, and to celebrate the power of women, the brand wanted to highlight the real-life superheroes who are making a difference during COVID-19. So, they found six frontline nurses from the city's major hospitals to feature in the collab's campaign in honour of their heroism. Says Caroline Machen, Reebok's VP of Global Marketing, "These nurses are on the frontlines fighting the first global pandemic of the century day in and day out by risking their lives to save others. While they might not see themselves as real life wonder women, but we do."

RELATED POST

COMMENTS