Actress Ayesha Omar is all set to launch her own beauty on the occasion of Women’s Day. Claiming to be a natural beauty line, the brand promises to "nudge you gently towards natural, lasting and true beauty". Omar’s new beauty line is being launched in collaboration with the Hemani Group. Ayesha O Beauty is a beauty line that will majorly concentrate on skincare and wellness. She has spent around seven to eight months on the project, she told a publication. “After being the face of multiple brands, such as Maybelline New York and Physiogel, Omar knows what works for her skin and what doesn't. That's why this was the perfect time to launch her own brand,” a representative of the actress explained. The concept of the brand is wellness and Omar will be endorsing wellness through it. The products are expected to be priced in the mid-range. Ayesha is yet another addition to the list of actors who have stepped into the world of business with their brands.