Mr Potato Head will soon be a blank canvas. During Hasbro's 2021 presentation to investors the toy company announced that the iconic Mr Potato Head will soon ditch the "Mr" and become a non-gendered toy for kids to transform and customise as they choose. According to a press release, the rebrand will go into effect this fall for a new product line. Hasbro called the new line "a celebration of the many faces of families allowing kids to imagine and create their own Potato Head family with two large potato bodies, one small potato body, and 42 accessories, their potato family can have up to two parents, and a baby." "Hasbro is making sure all feel welcome in the Potato Head world by officially dropping the Mr from the Mr Potato Head brand name and logo to promote gender equality and inclusion," the company added. "In the fall, the new Potato Family Pack 'Create Your Potato Head Family' will celebrate the many faces of families allowing kids to imagine and create their own Potato Head family." Mr and Mrs Potato Head have also appeared in the animated Toy Story franchise, voiced by Don Rickles and Estelle Harris, respectively.