Meta could be the latest company to test the social potential of AI chatbots. A screenshot shared by leaker Alessandro Paluzzi on Twitter shows what seems to be an intro screen for the new Instagram feature. It says the chatbots will be able to answer questions, give advice, and help users write messages. It also says that users will be able to choose between “30 AI personalities and find which one you like best.” Meta hasn’t announced any formal plans for such a feature, but chatbots would fit past statements about the company’s AI ambitions. CEO Mark Zuckerberg said Meta was “developing AI personas that can help people in a variety of ways” and that the company was exploring how to make such bots accessible through text conversations “like chat in WhatsApp and Messenger.” Other companies have also seen the potential of chatbots as an engaging social feature. Snapchat launched its own “My AI” chatbot in February. And sites like Character.ai have achieved significant popularity by allowing users to train and talk to chatbots based on popular fictional characters.