TikTok is killing off its BeReal clone TikTok Now, according to notifications being sent to users. Multiple Twitter users have posted screenshots of the message in different languages, which says that ByteDance is “updating the TikTok experience and [is] discontinuing TikTok Now.” News of its discontinuation comes a little over nine months after TikTok Now was officially announced, although it’s unclear exactly when the feature will disappear for good. TikTok Now was launched in September with the stated aim of fostering “authentic and spontaneous connections on TikTok.” But it was hard to ignore the fact that its format (asking users to capture a moment once a day using the front and back cameras of their phone) was all but identical to BeReal, which exploded in popularity last year. TikTok’s twist was that TikTok Now supported up to 10-second-long videos in addition to just still photos. In the US, TikTok Now has been available in the main TikTok app, while owner ByteDance also launched a dedicated TikTok Now app in other regions around the world.