In order to motivate women everywhere, Julie started her blog in 2009. She is now regarded as one of the top "OG" lifestyle influencers with a focus on fashion, travel, and beauty. Julie began working with the Australian lifestyle and clothing company Billabong in 2019. In the history of Billabong women, it was one of the biggest and most prosperous collaborations for the company. The Sincerely Jules for BANDIER series will soon feature yet another fan-favourite collection from Los Angeles-based fashion and lifestyle influencer Julie Sarinana.