Before trying to set a Guinness World Record by eating 50 of the hottest chile peppers on the planet, Mike Jack set up a picture frame featuring two photos atop a table at a brewery in London, Ontario. One was of Terry Fox, the Canadian activist who in 1980 ran more than 3,300 miles on an artificial leg to raise money for cancer research. The other was of Thich Quang Duc, the Buddhist monk who doused himself in gasoline and set himself ablaze to protest the Vietnamese government's alleged persecution of Buddhists. "I just look at these two people who have done these incredible feats, and it just makes what I'm doing kind of smaller and more manageable," Jack told The Washington Post. Then, Jack turned his attention to 50 Carolina Reapers, which themselves hold a Guinness record for being the hottest peppers on the planet. His goal: to eat them as fast as possible. When the plate was empty, six minutes and 49 seconds had elapsed, Guinness World Records announced this week. "I wanted to do something that was bigger," he said, noting that he'd already broken records for eating the most peppers in two or three minutes. "I felt like I was known as the speed guy who could eat peppers fast but maybe not the guy with the endurance. I wanted to show I could eat a massive amount."