Creators on Facebook are getting a handful of new tools on the platform – including the ability to test how different Reels perform. The most notable new feature is a Reels A/B testing tool. A/B testing is a common marketing and publishing tactic where elements of a piece of content are tweaked to see which drives more engagement. On Reels, creators will be able to set up to four different thumbnails or captions for a single video in a test. According to images of the feature, different versions will be shown to separate groups of a creator’s audience for 30 minutes. At the end of the testing period, the version with the most plays will “win” and show up on the creator’s profile unless they change it. The feature is available on mobile for now, and it may also offer AI tools to generate captions and thumbnails. Meta also announced a few features that could make managing content a little easier. On a creator’s professional dashboard, they’ll now be able to see how all of their posts are performing and take actions like hiding posts from their profile.