TikTok launched artist accounts. These accounts can be activated by any musician and come with tools to help artists reach new fans and increase engagement with existing ones. One of the new features, the Music tab, curates catalogs for artists and automatically adds new music so fans can more easily discover their work. Meanwhile, features like “Behind the Song” offer fans a glimpse into the artist’s creative process, revealing what inspired the song and the story behind it. The accounts also offer new ways for artists to call attention to their work. Musicians can now pin a preferred post to the top of the discovery page, while the new “Artist” tag lets users verify their status as musicians. Another tag, “New Release,” lets musicians highlight new tracks up to two weeks before their release and 30 days after. Artists can also use the tag to highlight new tracks on discovery pages of catalog sounds. TikTok also announced the “Add to Music app” feature, which appears to users as an “Add Song” button they can use to quickly save TikTok songs to their Spotify, Apple Music, or Amazon Music playlists.