Since its inception in 2022, Deepika Padukone’s skincare brand 82 E has managed to carve a niche for itself. As the firm celebrates its first anniversary, it is set to expand its research and development (R&D) capacity. In an interview with Forbes India, the actress said, “We first identified a pain point, which was also my own. Why does skincare have to be so complex? I was that person who wanted beautiful glowing skin, but I also wanted it to be simple yet effective. And that’s how 82 EAST came about.” Mentioning that their first aim is to ensure that the product is effective while not compromising on the ingredients, Deepika asserted that she herself is the guinea pig whenever they make a new product. “Once we get a broad idea, we take it to our R&D team. They take a couple of months to formulate different products. Once they come back to us, I am the first guinea pig. I’m the first one to try any product. Anything that is out there in the market today, rest assured, I have tried it first. I give my feedback. And then it goes into clinical trials,” she noted.