Publicity Stunts

  • 16 Dec - 22 Dec, 2023
  • Mag The Weekly
  • Fiction

I was in everyone’s heart and everybody’s prayers which means that I haven’t returned. I have just emerged from darkness and appeared before you all.”

The audience cheered loudly and gave a huge round of applause. Yahya turned off the television and kept the remote aside.

I hate him so much he spoke. How can I ever bring him down?

Yahya’s phone began to ring. He took it out from his pocket and looked at it. It was his close friend Usman’s call. He answered the call hopefully:

“Yes, Usman?”

“Hey, are you watching Shahrukh Rizwan’s show?”

“Uh…No, not actually. Wait, tell me what are you doing at the moment?”

“Nothing important, I’m just watching the show.”

“You know what? Why don’t you come here at my place?”

“Right now?”

“Yes please. Dinner’s on me, come on.”

“Okay, let me think. Give me some time.”

“No Usman, just come over please…”

“Alright alright, I’m coming. Just give me a moment I need to freshen up.”

“Okay but make it quick.”

He disconnected the call. He then kept the phone aside and turned on the television again. Shahrukh Rizwan appeared on the screen and continued speaking:

“This year, I have some different plans. This time I will bring out something like I did never before.”

Yahya paid attention to his words now. Shahrukh Rizwan continued:

“Haters can hate me as much as they like. They are the ones who give me more and more views and burn deep down inside from what I am doing. I shall always be a famous personality because of them.”

Getting angry on his sentence, he switched off the television. He controlled his temper and spoke after a minute:

Don’t worry, you so called famous personality! I will surely expose you someday.

He stood up and continued speaking:

How? I don’t know at the moment. In what field? I don’t know either but someday. Someday you are going to resent me the way everybody resents you.

One hour later, Yahya was lying on the bed in his own room. He was quite tensed. He opened the drawer of the side table by his side and took out the frame. It was a portrait of some thirty year old man. He looked at his face for a while and then kept it on the top of the table.

His phone began to ring. He answered Usman’s call:

“Yes?”

“I’m outside. Open the door.”

“Okay, one minute! I am coming.”

He sat up and stood up. He rushed to answer the gate.

Minutes later, the two friends were in the same room. Usman was sitting on the bed and Yahya was lying. Usman asked him:

“So what happened? Why aren’t you watching the show?”

“I don’t know, I just don’t feel like watching him right now.”

“Well, you’re the only one who makes perfect videos on him. And your fans believe that you have neither hatred nor likeness for any celebrity. This is the reason why they call your videos ‘free of prejudice’ videos.”

“I know, you’re right. I just need something special. This is all about patience. I might have to wait several months in order to find some perfect content. Only then I’ll be able to claim his acts as publicity stunts.”

“I agree. So this is what’s upsetting you?”

“Yes, perhaps. You know you’re the only person in this entire world, with whom I’m completely honest. I’m like an open book before you.”

“Should I feel privileged?”

They both laughed out.

“Let’s order some dinner,” Usman suggested.

“Sure, why not!”

Usman took out his cell phone and searched for some food deals. An old man’s advertisement appeared before him. He asked Yahya regarding the person he saw:

“So what is your opinion about Mr. Ahmed Malik?”

“Ahmed Malik… He is the nicest person in this planet. Everybody likes him for what he does. I like to call him Robin Hood who does not steal from the rich but feeds poor through his own earning.”

“Yeah… I mean can you believe him. He’s a saint like one in millions. He earned through labor all his life and spent more than half of his income on poor. And he does that every year.”

“I agree, he is a saint. May God bless him!”

After a little further talk, Usman asked him pointing towards the portrait frame:

“Who’s he by the way?”

Yahya turned and looked at the picture. He replied:

“He was my real father.”

“Oh… So he passed away six months after your birth?”

“Yes… In a car accident. I never got to see him. And yet I respect him. I talk to him when I’m alone. I see him in my dreams.”

Usman didn’t know how to respond so he just dialed the number.

 One Month Later

Yahya was sitting alone in some restaurant. He was having coffee and was thinking about his final exams that were starting next week. He could hear other people talk around him but he wasn’t paying close attention to their words. Until he heard someone say:

“Did you get to know about Ramshah Khan’s fire incident?”

His ears turned towards that conversation and now he paid attention to the guys of his age talking. One of the young adults spoke:

“What happened with Ramshah Khan?”

“Her house burned down because of fire,” the other friend replied.

“When did this happen?”

“The news was revealed yesterday in the evening.”

Yahya immediately took out his phone and turned on the internet. He was now desperate to hear the news himself.

As he found the news on some news channel in YouTube, he played the video and raised the volume. The narration began:

“Actress Ramshah Khan’s apartment was found burning in fire. She was sleeping in her room when she felt something was burning and eventually woke up. The fire brigade department rescued her but her house was completely burned down.”

Oh, that’s not good! Yahya said by himself.

He stood up and prepared to leave for his home.

Several hours later during evening, he was in his home watching some news channel. Ramshah Khan’s fire incident was latest and biggest news and it was spreading through almost every news channel.

He was wondering:

What if this is not what it appears to be? What if this is another one of her publicity stunts?

Yahya sat in front of his laptop and took a deep breath. He logged into his channel and prepared himself mentally that he was about to face a lot of criticism and negative comments.

He opened his recently uploaded video and saw that it views in millions but for the first time ever, he had forty percent dislikes and sixty percent likes. He whispered to himself:

Okay… Now that’s not good.

He then scrolled down to the comments section and took a breath again. He started reading the comments one by one in his heart:

You should be ashamed of yourself Mr. Yahya Taimoor.

Yahya Taimoor you have no right to judge anyone based on these thoughts. Anyone can go through a bad time regardless if he is a celebrity or not.

Even if it’s true what you are assuming, then nobody has the right to blame someone like that.

I can’t believe you can drop your mental level so down to get more likes and views.

Guys… Please don’t abuse Yahya Taimoor. He just shared his opinions with you guys. That doesn’t mean that he wants to impose his thoughts over everyone. So please mind your language everyone.

Ramshah just went through a tragedy and these cheap YouTubers are making it an opportunity to increase their advertisements and sales.

Shame on you Yahya Taimoor. I was your fan earlier but from now on I shall unsubscribe your channel.

Yahya closed his eyes and felt deep pain inside of his heart. He then hardly opened his eyes and gained some courage to read other comments. He continued reading:

Mr. Yahya, you are a sick minded person. You need help.

Guys maybe his assumption is correct. We can’t deny the fact that Ramshah Khan is known for her publicity stunts.

Ramshah Khan is innocent and everyone who is trying to blame her should be hanged to death.

Yahya Taimoor I just hope you burn in hell!

Yahya convicted Ramshah Khan… But in fact, he himself committed a publicity stunt today. Hit like if you agree.

YouTubers these days have literally dropped their standards.

I agree with you Mr Yahya Taimoor… Ignore the haters!

Mr Yahya, you always say that never jump to conclusions but today you yourself went against your own statements.

The comments ended. Yahya felt slightly relieved and sat backwards. He looked aside and thought for a while:

So, this is what my viewers think of me.

He stood up and shut his laptop. He closed his eyes and stretched out his body. He was upset and he needed some distraction for a while. He called his friend Usman as he picked up his cell phone. After few rings Usman answered his call:

“Hey, Yahya!”

“Hi Usman, what’s up?”

“Nothing, hey have you seen the comments of your latest video?”

“Yes, I have. But let’s not talk about it right now. Let’s meet and have dinner somewhere.”

“Meet now?”

“Yes, please.”

“I’m sorry but it’s not possible today. It’s too late now. But we can meet tomorrow.”

“Alright, fine!”

He disconnected the call a bit angrily. He wanted to distract himself somehow so he just went back to YouTube and in order to change the direction of his anger, he typed Shahrukh Rizwan’s name.

Shahrukh Rizwan’s new show’s latest episode appeared on the top of all videos.It was forty five minute video. He clicked on the video saying:

He is enough to make me angry and change my mood.

The video began. Yahya however, forwarded the video’s first five minutes and played the video. In the video, Professor Shahrukh Rizwan was speaking:

“This show as you all know is about history and science. In our first segment we talk about history and how we can expect it to repeat itself in present times. Today, we shall be talking about World War I. Our sole purposes are the causes that led to this war and consequences of these wars.”

He turned and looked on his left. Some fifty year old man was seated who appeared on the screen. Shahrukh spoke:

“Our today’s guest is Dr. Amjad Tuneo. He has double PhD in History. He has spared his precious time for us and he shall be telling us about the events of World War I.”

“Thank you Mr Shahrukh,” the guest spoke, “it is an honour for me to be here and share my knowledge with everyone who is watching us. Okay, so let me start with brief introduction. The First World War was fought during the period 1914 to 1918. It was basically a war between Allied Powers and Central Powers. In 1914…”

“…Could you please,” Shahrukh interrupted, “tell us about the countries that were a part of this war.”

“Alright, Allied Powers consisted of U.S.A., Serbia, Montenegro, France, Belgium and United Kingdom. And the Central Powers included…”

“…You forgot to mention the Russian Empire,” Shahrukh interrupted.

“Yeah, I’m sorry,” Mr Amjad apologised and continued speaking, “so anyways…”

Yahya angrily stopped the video. He spoke regarding Shahrukh:

“What does he think of himself? Why does he try to show off every time? Oh… well, I think I’m angry now. And angry enough to get distracted. Works for me.”

He resumed the video where Mr Amjad was speaking:

“The Central Powers consisted of Bulgaria, Ottoman Empire, Austia-Hungary and Germany. So these all were the countries that were involved in this war.”

“I’m sorry to interrupt you again,” Shahrukh spoke in between gently, “but wasn’t Italy a part of this war as well.”

“I don’t seem to remember but I think it must be if you are saying so.”

“Looks like you have come prepared,” Shahrukh mocked laughingly.

Angry Yahya stopped the video again and kept the laptop aside this time. He yelled out:

Oh my God. He is a disgusting human being.

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