Renowned film director and producer Karan Johar has collaborated with beauty brand MyGlamm to unveil the highly anticipated POUT collection, marking an exciting convergence of cinema and beauty. This innovative collection introduces a stunning array of pigmented, plumping lipsticks that promise to redefine the standards of lip care, offering users instantly voluminous and glossy lips. At the core of this groundbreaking collection is the #WhenInDoubtPout campaign, a bold initiative that seeks to challenge traditional beauty norms. The campaign encourages individuals to embrace moments of uncertainty with a confident pout, transforming "when in doubt, pout" into a powerful mantra for celebrating inner beauty and self-assuredness. Often referred to as the ‘King of Pouts’, Karan has stressed that beauty, to him, represents an expression of individuality and confidence. With POUT, he aims to design a collection that empowers everyone to embrace their unique beauty, catering to diverse skin tones and preferences while making a bold statement with their lips.