Actor-host and musician Ahmed Ali Butt appeared as guest along with wife Fatima Khan on The Knock Knock Show with host Mohib Mirza where he expressed his take on the growing popularity of short-form video content via global platforms such as TikTok and Youtube. Remarking on the content-saturated environment of today’s time, Ahmed said, “Pretty much anything goes viral so it’s up to you. What do you want to go viral? People will watch anything.”
The Jawani Phir Nahi Ani actor added, “Content is the world’s biggest currency. It depends on what you want to create. Controversy or quality.”~ Contrasting potential actors from TikTok’s arena with the professionals working in Pakistani film and television industry, the host insisted, “If TikTokers wish to transition to TV, they will have to learn the craft. A 15-second or 1-minute video can help you gather followers but it will not help you do a television drama.”par“[Most TikTokers] do not try to enter showbiz because it’s not their temperament to arrive at a set at 9 in the morning and wait until 3 for their scene to start filming,” Ahmed delved into the different work approaches between the two. He claimed, “You can either be a TikToker or an actor.”