In January, The Kardashians star resumed her collaboration with fashion house Balenciaga. Kardashian continued her partnership with the high-end fashion brand more than a year after the company was widely boycotted for a 2022 holiday advertisement that many deemed to be sexualising children. Kardashian herself denounced the ad just days later, writing in a series of tweets and also added that she was "re-evaluating" her "relationship with the brand". Kardashian was recently announced as Balenciaga's ambassador, and she emphasised her willingness to do "what's right".
"For several years now, Balenciaga's designs have been a part of my many looks – and some of my most iconic fashion moments," Kardashian said. "This historic fashion house embraces modernity, craftsmanship and takes an innovative approach to design. For me, this long-standing relationship is built on mutual trust and a commitment to doing what's right. I'm excited about this next chapter for the brand to become their ambassador."
Many condemned Kardashian for resuming her relationship with the brand, suggesting the billionaire was just trying to make a buck. "It’s not surprising at all that Kim Kardashian doesn’t care about Balenciaga’s recent history (including its vulgar approach to children) because cashing in is her goal," one user shared on X.