Replication is normally Facebook's key mitigation tactic, but increasingly, YouTube is also looking to "borrow" inspiration from its rivals in order to fend off competition, and maximise its market share within the video space. This week, The Information has reported that YouTube is working on a TikTok-like function called 'Shorts', which would essentially facilitate the same operations as TikTok within the YouTube app. YouTube also has a huge user base, with over two billion people using the app each month. That's significantly more than TikTok, which currently has an estimated 300 million MAU outside of China (where, incidentally, YouTube is blocked).

LinkedIn offers free jobs posts amid pandemic crisis

LinkedIn has announced that it will provide free job listings to all essential services amid the COVID-19 pandemic as it seeks to help ease the burden on organisations facing significant stress and shortages. As per LinkedIn, "We’ve seen healthcare job posts on LinkedIn increase by 35% since the outbreak began. Similarly, supply chains, supermarkets, and freight delivery services are working around the clock to provide resources. To help, LinkedIn is offering free job posts for critical organisations who need to quickly find skilled workers to fill critical roles. It’s the least we can do to support those of you who are working tirelessly for all of us."

Snapchat branches out Story to apps

After announcing its coming changes to its Snap Kit developer platform back in June, Snapchat has this week officially announced that developers can now integrate Snapchat Stories into their apps, facilitating more immersive, engaging content experiences, and boosting exposure for Snap content. The new Snapchat Stories integration will enable app developers to connect their systems to Snapchat. For example, if you're using music app Triller, you'll now be able to share your activity in the Triller app to your Snapchat Story, providing expanded opportunity for engagement around your usage.