Facebook issues guidelines for advertisers

Social media news

Millions of people have had to adjust to working from home, some business are totally unable to operate, while many other organisations which are reliant on advertising are still measuring the impacts, which will evolve over time as more events are cancelled, more celebrations are wiped out, and the situation continues to divert things from the norm. In this time, it's difficult to know what brands should be saying, and what response you should expect. Should you still be trying to advertise and promote amid the unfolding tragedy? With more people online, is now a good time to be maximising reach? Facebook has published a new guide to some of the key considerations that advertisers need to keep in mind when measuring the performance of their marketing and advertising campaigns amid the COVID-19 pandemic. The key focus of Facebook's new guide is performance impact – as Facebook notes:

"As businesses seek to navigate this difficult time, adapt media strategies and determine which marketing activities are most worthwhile, gaining an accurate understanding of ad performance is more important than ever. However, a key issue marketers and strategists face when making these adjustments is that many current behaviors depart from the norm."

YouTube is testing ‘video chapters’

YouTube is testing a new 'Video Chapters' option that would display creator-submitted descriptions of relevant sections of their videos within the playback timeline along the bottom of the video post. YouTube has enabled users to timestamp markers in videos for some time, while you can also link to specific sections of a YouTube clip when sharing, but this new variation would provide more specific info on what's actually included in each segment, making it easier for viewers to skip through and find what they're after in longer clips.

You can now broadcast Instagram Live on desktop

Instagram is now also giving users the option to view Instagram Live broadcasts on desktop PCs, which comes with a new, less intrusive format, and URLs to cross-promote your streams. Providing desktop access also adds another important element - a separate URL for your live broadcasts. That means that when you do go live, you can now cross-promote your stream on other platforms, with a direct link, as opposed to simply directing your fans to head over to Instagram to check out your stream. Previously, this wasn't possible, because there was no URL to link to during a stream - though you could, technically, still obtain the link when sharing via message.