Bling ring

Jewels by Imra Hassan

Started from an impromptu trip to Turkey where the owner fell in love with Turkish jewelry and hand-picked their finest to exhibit in Karachi, “This was four years ago and we haven't looked back since,” Irma tells MAG. The brand has grown with time and now includes some custom designed pieces produced locally as well as jewelry sourced from Istanbul. “All our designs are unique and particularly our calligraphy pieces are very popular. From celebrities such as Mahwish Hayat and Ayesha Omer to the Pakistani diaspora abroad, our clientele keeps coming back for more as we constantly vie to keep our designs different and fun.” A passion for fashion and good choice is what sets Jewels by Irma Hassan apart from the rest of the market. She thrives because her jewelry is reasonably priced and serves to be iconic accessories for all kinds of occasions.