Gucci bids farewell to seasonal fashion shows

According to the high street Italian brand, Gucci, the fashion week is over. Alessandro Michele, who is the label’s creative director, held a virtual press conference from his Rome studio and announced that the brand was decreasing the number of fashion shows it organises each year from five to two. He declared the fashion week calendar obsolete, and told that there will be no spring/summer, autumn/winter, cruise and pre-fall shows. “I think these are stale and underfed words, clothes should have a longer life than that which these words attribute to them,” he said. Instead, the brand will showcase their “season less” collections twice a year. Gucci’s announcement is very significant in times like these because the Italian powerhouse label is by far the mightiest brand to come out in support of a less wasteful fashion system.

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