Kellogg's launches onion-flavoured breakfast cereal – but do you dare try it

  • 11 Jul - 17 Jul, 2020
  • Mag The Weekly
  • Mag Files

It’s enough to make you weep. Kellogg’s has launched an onion-flavour breakfast cereal, 16 years after the bizarre idea won a controversial poll. Boxes of Chaka flakes sold out in two days as cereal fans hailed a “win for democracy”, following a long campaign for Kellogg’s to honour a 2004 pledge. The firm had asked shoppers in Korea to vote for a new flavour – chocolate Cheki cereal or green onion Chaka. Koreans went against the grain and plumped for onion. But amid claims of vote-rigging, Kellogg’s deleted thousands of votes and Cheki won. An outcry ensued but Kellogg’s has bowed to public pressure and apologised for the delay in its TV campaign. A spokeswoman said, “We never expected consumers would be interested. But every time we had promotional events, online communities asked for it.” Chaka boxes show a vic-torious giant green snack bursting out of a bowl as rival Cheki quivers behind. A fan said, “The cheating forces of Cheki were ousted and Mr Chaka’s 16-year struggle has come to an end.”