Vine-like app Byte see a surge in downloads

Social media news

Are we already looking for alternatives to fill the gap left by TikTok bans? With India moving to ban TikTok, and other nations reportedly also considering outright bans of the app due to its potential exposure to the Chinese Government, last week, Byte, which is the second coming of Vine, saw a massive surge in downloads in the US, even reaching the top spot on the App Store charts, according to Sensor Tower. Indeed, after US President Donald Trump last week hinted at a possible TikTok ban, many TikTok stars are now scrambling for alternatives, with Byte being a key beneficiary of the speculation around the app. Byte reached 1.3 million downloads in its first week after full launch, but it hasn't gained significant momentum since, while TikTok has continued its meteoric rise throughout the COVID-19 lockdowns. Byte has since sought to further align itself with TikTok usage - in April, it extended the time limit of Byte clips from 6 to 8 seconds, while it's also added new music tools to further align with the TikTok use case. And it's wasted no time in adding even more TikTok-type tools as it opens its arms to migrating users.

Snapchat: Snap Focus advertises education courses

Snapchat has launched a new education platform for marketers to provide tips and notes on how to get the most out of the platform's various ad options. The new education platform, called 'Snap Focus', is similar to Facebook's 'Blueprint' and Twitter's 'Flight School', offering a range of courses on the various Snap ad options and tools, which include overviews, visual rundowns and student tests at the end of each unit to confirm your knowledge. As explained by Snapchat, "the Snap Focus curriculum features six courses that will give you a foundational understanding of Snapchat, the Snapchat Generation, advertising formats and opportunities, how to deploy media and creative campaigns in Ads Manager, and creative best practices."