With the current stream of influencers, bloggers, and vloggers pinning for ‘likes’ and battling to offer the "best" contouring tutorials, simply being recognisable can seem like an impossible feat. But Huda Kattan, the self-made entrepreneur, beauty mogul and #1 Instragram Influencer, has carved herself an enviable niche. But with a massive portfolio of success, comes a mounting amount of pressure. But unlike other high-end beauty retailers, Kattan finds strength in real time interaction with her customers, giving them exactly what they want. Despite an incredibly busy day-to-day, you can spot the beauty icon on her Instagram or Youtube page dishing beauty lessons and handy makeup tips based off questions from her followers. And just like you, we also follow Kattan for her amazing beauty rituals. Below, we have compiled some of the most commonly asked beauty questions answered by the makeup artist and extraordinary business woman and here’s what she said:

On her daily beauty routine

“I have a pretty intense skincare and makeup routine! In the morning, I splash my face with water and then spritz some Mario Badescu Facial Spray with Aloe, Herb, and Rosewater onto my face. Then I apply a few drops of SkinCeuticals C E Ferulic, and finish with the SkinCeuticals Skin Firming Cream. I also love Anne Semonin Miracle Eye Contour Anti-Wrinkle Cream, so I use this everyday too. My makeup routine really boils down to what I am doing that day. I come to the office bare-faced every day and I generally stay makeup-free for most of it, unless I have a photoshoot, or I am filming a tutorial, or have an event to attend. That’s when I do full makeup – contour, eyeshadow, fake lashes, brows (I swear by Benefit Ka-Brow!), and lipstick (Huda Beauty’s Liquid Matte in Bombshell is my go-to!). I would say my makeup is ‘all or nothing,’ so I’m either going to be bare-faced or totally glammed up – there is no middle ground. At night, I double cleanse with Tatcha Gel Cleanser and then the Tatcha Cleansing Oil, followed by SkinCeuticals C E Ferulic, and Ren Rose O1² Moisture Defence Oil.

On puffy eyes

“The Jade Roller is amazing for making it look like I’ve had 10 hours of sleep! The Jade stone is really soothing – I keep mine in the refrigerator so it’s nice and cool on the skin. The rolling motion boosts circulation and eliminates puffiness by removing the toxins that accumulate under your eyes. Also, using a good eye cream with caffeine is key too. The Ordinary Caffeine Solution 5% is one of my favourites!”

On how to prevent cakey foundations

“I think this is really about nailing the base, and setting your skin. Depending on the formula of the product, it can cake if you use too much of it. With our Faux Filter Foundation, for example, you only need one pump for the entire face, but if you use more than that you might find it starts to cake because there is too much product with a very high pigment. It also depends on the nature of your skin; oily skin can cause foundation to separate, so it’s super important to have a good base that really pulls the foundation onto the skin. If you are using a luminous foundation you will want to set it with a powder to get a really flawless finish, whereas a mattifying foundation won’t require the same level of powder to prevent separation, so you need to be really mindful of the finishes of each of the products you are layering to ensure it doesn’t look cakey.”

On fixing uneven skin tone

“I swear by SkinCeuticals C E Ferulic. I use it every single night and I noticed such an improvement to my skin tone, especially as I had quite

bad acne scars and hyperpigmentation, and it evened it out so well. It’s pretty much erased my acne scars and given me super glowy skin.”

On how to deal with last minute breakouts

“When I feel a pimple coming on, I always use the Mario Badescu Drying Lotion – it honestly works wonders and is effective almost immediately which I love. I also like to use a ripe banana peel to calm my skin when I have a breakout – I just rub the inside of a banana peel on the affected area and leave it and it really helps soothe the skin.”