TWITTER NOW LET’S BUSINESSES TELL YOU WHERE TO FIND THEM

Twitter has a new feature useful to brick-and-mortar businesses that can put crucial information near the top of their Twitter profiles. The new Location Spotlight feature lets businesses add information like store hours and address, a Google Map with directions, and a quick tap option to contact a business via phone or Twitter direct messaging. Location Spotlight could make it easier and quicker for customers to, say, decide if there’s enough time to walk three blocks for coffee before a shop closes. While it may be faster to search a business directly on a map app, if the pandemic has taught us anything, it’s that information may not be correct or up to date. Businesses had to adjust hours at an instant to comply with local laws or to protect their workers, so social media became the de facto way to know what a business’s status was. Places like Instagram and Twitter provided ease where businesses could quickly connect with their customers, whereas sources like Google Maps and Yelp would give businesses less control. These features already existed in the About Module that Twitter introduced last year, which was only available to a limited selection of professional account.


TINDER STEPS BACK FROM METAVERSE DATING PLANS AS BUSINESS FALTERS

Amidst a disappointing set of earnings for the last quarter, Match Group has announced its scaling back Tinder’s Metaverse dating ambitions and scrapping plans to offer an in-app Tinder Coins currency. Tinder CEO Renate Nyborg, who became the dating app’s first female CEO just last September, is also leaving the position, parent company Match Group’s CEO Bernard Kim announced. Kim himself was named as CEO just two months ago. Nyborg previously set out ambitious plans for Tinder’s take on the Metaverse (or “Tinderverse” as she called it). Tinder acquired a company called Hyperconnect last year, which focuses on video, AI, and augmented reality technology, and Nyborg later cited its avatar-based “Single Town” experience as a way Tinder’s users might one day be able to meet and interact with one another in virtual spaces, TechCrunch reported at the time. There was also bad news for Tinder Coins, the in-app currency that Tinder had hoped would encourage more spending on the service. The idea was that Tinder would distribute coins as a reward for users being active on the service and keeping their profiles up to date.

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