Following Google’s acquisition of Fitbit and its rebranding of the health tech company as ‘Fitbit by Google,’ the search giant is moving to tightly integrate its services with Fitbit’s own. A Google account will be required for “some uses” of Fitbit devices and features from 2023, with plans to have all existing Fitbit accounts migrated to Google accounts by 2025. An updated support page says that creating a new Fitbit account and activating new Fitbit devices and features will require a Google account from 2023. Existing Fitbit account holders will be able to move over to a Google account or remain with their existing Fitbit login until “at least early 2025,” at which point support for Fitbit accounts will be terminated. Fitbit users can access their desktop accounts via a dedicated Fitbit login or the option to “continue with Google.” This differs from using your Google account to log into Fitbit as they are two separate accounts that do not share data between them. As a condition of the Fitbit acquisition, Google made binding commitments to keep Fitbit user data separated from Google systems, with advertisements for at least 10 years.