Eastern fashion is a style of dress that is influenced by the cultures of Asia and the Middle East. This style of dress is often characterised by brightly coloured fabrics, embroidery, and bold patterns. The Pakistani fashion industry is surely flourishing with each passing year.

Our designers pour their heart and soul in creating unique ensembles each season. With summer approaching, we’ll be opting for easy to carry, colourful and breezy attires for the sunny season.

Clothes are one of the best ways to express your personality. And what could be more fun than expressing yourself with colour? Wearing colourful clothes is a great way to stand out from the crowd. And who doesn’t want to feel pretty? Whether you’re dressing up for a special occasion or just every day, colourful clothes are sure to put a smile on your face. Take notes form this collection for various colour options.

Take your summery clothes up a notch with floral patterns, intricate embroideries and pretty lace detailing. An eastern look might be the easiest to wear, but ladies, it is the trickiest also if you want to make it look contemporary, and there are some do’s and don’ts that you must follow if you’re hopping on the bandwagon of the latest trends.

So, you have to be wise about the kind of accessory you choose to wear to make a desi look shine with a modern twist.

• Coordination: Umer Mushtaq
• Designer: Mona Imran
• Photography & Styling: Yasser Sadiq
• Featuring: Laiba Khan