Swiss Beauty has on boarded Bollywood actress Taapsee Pannu as its brand ambassador. With Taapsee's influence and the brand's commitment to high-performing makeup, they aim to redefine standards and help people make better makeup choices. Through this collaboration, Swiss Beauty aims to make its makeup accessible to as many people as possible as Taapsee has a huge set of audience that matches the brand’s consumer group. Taapsee shared her excitement about the collaboration, saying, "Brands that matter are brands that have a story to tell. Swiss Beauty is all of it and more: grew from the ground up with a super strong aim of making makeup dependable, comfortable yet high-performing. I've always been drawn to products that do more than they cost, and Swiss Beauty truly embodies this principle. Their makeup range offers a diverse set of choices and voices that speak to the youth and almost everyone! Feels good to be attached to the brand and look forward to working together to set new beauty standards that resonate with the modern outlook."