Fashion has long been used to make statements, not only about style but about social issues as well and Pakistani designer Ali Xeeshan is doing just that. Ali Xeeshan showcased his most recent bridal collection titled ‘Numaish’ at the Hum Bridal Couture Week 2021 to raise awareness about the ills of dowry, a tradition that is still very closely related with marriage. Introducing his collection via a strong video message, he wrote, “Shedding light on the epochal and alarming issue of families fretting over saving money for their daughters’ dowry (Jahez) instead of their education that is far more important. It's time to put a stop to this overburdening tradition!” His collection is a way to throw spotlight on the issue and ask people to stand up against this old-age tradition and put an end to the dowry menace once and for all.