Rihanna and LVMH are putting the Fenty fashion line on hold, here’s why!

The Work singer, who launched the Fenty fashion house with French luxury group LVMH in 2019, is now hitting the brakes. Per a statement from LVMH, Rihanna and the luxury group, which also owns Louis Vuitton, Dior and Celine, decided to put the endeavor on hold "pending better conditions." This means that while the Fenty fashion house has no plans to release collections at this moment, they are not shutting down completely and may return to high-end couture down the line. The news doesn't come completely out of nowhere. The LVMH chief financial officer shared that Fenty was still a "work in progress" during an October 2020 call about the group's earnings. "On Fenty fashion, we are obviously still in a launching phase; it's not something that is easy," he said. "Obviously, we have great help from Rihanna on this, but it's still a work in progress." However, Fenty shuttering its luxury fashion label (for the foreseeable future, anyway) won't affect on the singer's other endeavours.

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