Letters To The Editor

“If you look at what you have in life, you’ll always have more.” – Oprah Winfrey 

Price rise of essential commodities

In Pakistan, inflation or price rise is not just an economic concept but they are also a political tool, often used by the opposition parties to launch attack on the ruling government. But in case of price rise of essential commodities, price rise is more political than economic factor. Very often, there is uproar in Parliament as political parties jostle to grab as much mileage as possible from the government's apparent failure to curb inflation, as they try to sidle up to the aam aadmi who has been worst hit by skyrocketing prices. It is because the people of lower strata are most severely affected by the rising prices, and if the price rise is in essential commodities, damage is more severe. The rapid increase in prices is causing anxiety amongst the people of Pakistan. Price-rise affects different people differently. Although it may not have much affect on the flexible income group. However, maximum hardship is faced by those belonging to the fixed income group. It is so because their salaries and wages remain the same but the prices of goods and services continue to rise. In order to curb the problem of price rise it should be the joint effort of the government and the public to control it. The government and banks must keep a check on hoarding and black marketing and also stop repayment of public debt until price rise is controlled within the economy. As far as general public is concerned, they must reduce unnecessary expenditure and increase savings. This will reduce disposable income with the people and hence, personal consumption expenditure. In conclusion, it is evident that price rise is a multi-headed monster, which must be defeated on time with proper measures to benefit not just the rich population, but the poor also.

Laiba Ali,

A warning about pop-up ads

Ever been surfing online using your mobile phone and then all of a sudden you’re interrupted by a pop-up ad? Experts tell us clicking on some might actually be risky. You’re just surfing along on your phone and, well, they just pop-up! Ad industry insiders say they aren’t going away. Mobile ads are booming in today's market as mobile usage is going up; people are using mobile phones more often. In some cases, the pop-up is legit. You click on it and learn about a new product. Mobile ads done properly are a good value to consumers. If that ad is relevant to them, that ad has value to them and it matches their lifestyle. And sometimes, if you click on the wrong pop-up, it could be downright risky. As we do more and more of our life on our phones the scammers are migrating with us. Apple’s website cautions about a phone and computer pop-up ad scheme, saying, “You might see a pop-up ad or a page warning you about a problem with your device.” “These alerts are pop-ups, designed to trick you into calling a phony support number, or buying an app that claims to fix the issue.” Security experts are also concerned about some pop-ups that you can’t seem to close and some that redirect you to other websites. By merely clicking on the link and going to that website, just by going there, you can end up downloading malware. Or by clicking on any link that is in the pop-up ad, that can download malware. Mobile browsers and ad blocking programmes try to block as many suspicious sites as they can. But the criminals work quickly. I urge you to caution clicking on any pop-up ad and keep your security software up-to-date.

Zoha Mustafa,