Barbie goes green! Mattel launches first doll collection made from recycled ocean-bound plastic

  • 19 Jun - 25 Jun, 2021
  • Mag The Weekly
  • Mag Files

Mattel is doing its part to save the planet. The company announced a new doll line, Barbie Loves the Ocean – the first of its kind made from recycled ocean-bound plastic. The collection features three dolls whose bodies are made from 90 per cent recycled ocean-bound plastic parts, as well as a Beach Shack playset and accessories, which are made from over 90 per cent recycled plastic. Mattel said the new collection aligns with its goal of achieving 100 per cent recycled, recyclable or bio-based plastic materials across all of its products and packaging by 2030. "This Barbie launch is another addition to Mattel's growing portfolio of purpose-driven brands that inspire environmental consciousness with our consumer as a key focus," Richard Dickson, the president and chief operating officer of Mattel, said in a statement. "At Mattel, our commitment is to empower the next generation to explore the wonder of childhood and reach their full potential," Dickson continued. "We take this responsibility seriously and are continuing to do our part to ensure kids can inherit a world that's full of potential, too." "Barbie Loves the Ocean is a prime example of sustainable innovations we'll make as part of creating a future environment where kids can thrive," Lisa McKnight, the senior vice president and global head of Barbie & Dolls at Mattel, said in a statement.