Clothing brand Generation ignited serious backlash on a social media post. The brand posted a picture from the farewell ceremony of an employee, where the picture of the employee’s face was photoshopped on a Hindu deity’s head. This image created uproar among the Hindu community. However, the brand removed the image and issued an apology that stated, "We respect our viewers' diverse beliefs. Yesterday an image was posted that was not respectful to the Hindu community and we had no intention to be disrespectful to anyone's religious sentiments. We wholeheartedly apologise to each and every person whose sentiments that post hurt, it is not representative of us as human beings or as a brand. We are learning to be more respectful and considerate every day."