Becky G’s new beauty brand is all about empowering the Latinx community

Is there anything Becky G can't do? The answer, of course, is no. For one, there's no denying the 24-year-old singer has taken over the music industry with hit after hit. And while the Mala Santa artist is still booked and busy with her music, she's ready to embark on an exciting new chapter. Enter: Treslúce Beauty. That's right, the Mexican-American pop star can now add makeup mogul to her ever-evolving resume. However, don't expect her cosmetics line to be like other celebrity-owned brands. Per a press release, Treslúce Beauty "celebrates [Becky's] Latinx roots, with a mission to uplift the community through authentic and true representation." Her message couldn't ring more true with her first collection, which focuses on the eyes. From a vibrant 18-eyeshadow palette that's infused with Mexican Blue Agave to an eyelash case inspired by Mexican Talavera tiles and her grandmother, the California native's products are not only pretty but also purposeful.