Instagram is now testing its new feature of letting anyone share a link in stories

Instagram has always limited who can post swipe-up links to their stories, but the company is starting a new test that could widen that ability. In this case, however, it isn’t a swipe up that people will be able to offer, but instead a linking sticker. These stickers will operate the same way a swipe-up link does, except with a tap instead of a swipe. People will also be able to respond to stories that include a sticker, which they can’t currently do with stories that have a swipe up. For now, the test is small, and it’s mostly to learn how people might take advantage of links. They’ll be watching for the types of links people post while keeping a particular eye on misinformation and spam. Plus, stickers, he says, fit more into the current way people use the platform, so he says this test “brings links into the same kind of overall system, which from simplicity of system perspective, also makes a lot of sense.” The link stickers are the eventual goal for Instagram, whether that is for everyone or just people who already have linking privileges.