Kim Kardashian is temporarily shutting down ‘KKW Beauty’, plans to relaunch

Kim Kardashian is saying goodbye to KKW Beauty. Kim took to her Instagram to announce that she'll be temporarily shutting down the website and relaunching it. "To our loyal customers, it all started with a contour kit and expanded to eyes, lips, body and many incredible collections over the past four years," she said in a statement. "We will be shutting down the site so that we can come back to you under a completely new brand with new formulas that are more modern, innovative and packaged in an elevated and sustainable new look," she continued. The beauty mogul also teased a new "shopping experience," which will allow customers to purchase all of her beauty and cosmetic products in one place. "I'm excited to continue to develop and expand my product range and for you to finally be able to experience it the way that I have always envisioned," she said. Kardashian launched her line in 2017. She sold 20% of the company to Coty in 2019 for $200 million.