Influencers can now make money off shoppable pins, says Pinterest


Pinterest is going after the influencer market. The platform announced its first set of tools to let content creators earn money by promoting items from around the site. The platform is adding support for affiliate links, letting creators get a cut of purchases they drive. It’s also adding product tagging to its story-like Idea Pins to drive sales from more places, and it’s adding a new “paid partnerships” label to support sponsorships within Idea Pins. The updates come a few months after the platform launched a $500,000 fund for BIPOC creators and sharpens the company’s focus on shopping. Businesses can already upload “Product Pins” to Pinterest, which allow people to click through to find and buy a product. Creators will now be able to browse these available product pins and integrate them into their Idea Pins, thereby making content with the product and making it easier for potential buyers to understand what they’re seeing and how to use it. The creators can also add their own affiliate links to these tags, allowing them to make money off any product sold. It’s all a way to promote shopping on the platform.

Spotify adds up a new section for all the music and podcasts you follow

What’s New is a new section in the Spotify app that collects together new music and content from musicians and podcasts you follow on the platform. The feed, which is rolling out globally over the coming weeks on iOS and Android, will be accessible via a new bell icon on the top right of the app’s home screen. A blue dot will show when there’s new content in the feed, and artists and podcasts can be added by tapping the “Follow” button on their respective pages. “What’s New makes it easier than ever to catch all the latest songs and episodes from the creators you follow,” Spotify’s announcement says. “Plus, it’s updated in real time, so you’ll get to listen to new content just as it’s released.” Although the new feature works with music releases, the feed is likely to be most helpful for keeping up to date with podcasts. Despite Spotify’s big push into podcasts, its history as a music-focused service has meant that its apps aren’t particularly well suited for listening to episodic content. Dedicated podcasting apps are designed around chronological feeds, making it easy to see when new episodes are available.