Adobe is acquiring collaborative video software maker for $1.275 billion

Adobe announced that it is acquiring the company behind popular collaborative video production software of the same name,, for $1.275 billion. Adobe says it tried to create its own collaboration software on its own, but settled on buying because some customers were already using it in their workflows. takes the frequently time consuming process of reviewing edits and footage, and makes it asynchronous and on the web, Google Workspace-style. also offers integrations with popular video editing software like Adobe’s Premiere Pro, Apple’s Final Cut Pro, and Avid Media Composer. It will operate independently until Adobe’s deal closes, after which the company’s founders, CEO Emery Wells and co-founder John Traver, will join Adobe. will also continue supporting non-Adobe software like Final Cut Pro, Avid, and DaVinci Resolve. Not outlined in either announcement is what subscribing to will look like in the future. Adobe’s made moves to add its own collaboration features into Premiere Pro, Photoshop, and Illustrator in the past, but nothing that seems quite the same as