TikTok bans Milk Crate Challenge over concerns that viral videos 'glorify dangerous acts'

  • 04 Sep - 10 Sep, 2021
  • Mag The Weekly
  • Mag Files

TikTok has officially banned the Milk Crate Challenge from its platform due to concerns that the viral trend is promoting dangerous activity. In a statement to PEOPLE, a spokesperson for TikTok confirms they have deleted search results for the challenge to "discourage" users from participating in the risky trend. "TikTok prohibits content that promotes or glorifies dangerous acts, and we remove videos and redirect searches to our Community Guidelines to discourage such content," the spokesperson says. "We encourage everyone to exercise caution in their behavior whether online or off." The challenge – which sees people climbing up and down an unsecured pyramid made out of milk crates, often ending in catastrophic falls – gained popularity on the social media platform earlier in August. Those who attempt to search #MilkCrateChallenge on TikTok will now find an error message that reads, "No results found. This phrase may be associated with behaviour or content that violates our guidelines. Promoting a safe and positive experience is TikTok's top priority.” TikTok's decision to ban the viral challenge comes after multiple reports of users being injured while attempting the trend.