Is Ariana Grande launching a beauty brand?

From joining NBC's The Voice to starring in Netflix's upcoming Don't Look Up film, the pop star stays booked. It appears she's joining the likes of Rihanna, Selena Gomez, Lady Gaga and many other musicians by launching her own beauty brand. The 7 Rings singer recently sent her fans into frenzy after many noticed the new Instagram account and website, r.e.m. Beauty. Ariana's mom, Joanne Grande, follows the brand page as well. The star's close friend, Doug Middlebrook, snapped a selfie with a massive advertisement in a photo posted to Instagram. He even tagged Ariana in the post. Also, the unique brand name seems to be a reference to Ariana's song R.E.M from her 2018 album Sweetener. Moreover, the artist is no stranger to the beauty space thanks to her fragrance line. According to the trademark on the US Patent and Trademark Office, the brand listed a range of beauty products that includes concealers, lash serum, eyeshadow, eyeliners, lipsticks, highlighters etc. However, at this time, Ariana is keeping her fans guessing about r.e.m. Beauty since she hasn't publicly commented on the speculation.