Truck for funeral home that says 'don't get vaccinated' actually part of pro-vaccine campaign

  • 02 Oct - 08 Oct, 2021
  • Mag The Weekly
  • Mag Files

A truck painted to look like it belonged to a funeral home went viral over the weekend for bearing anti-Covid vaccine messaging – but it was all part of a campaign meant to encourage just the opposite. "Wilmore Funeral Home" was plastered on the side of a black truck that circled outside of the Bank of America Stadium in North Carolina during a Carolina Panthers game. Bold white lettering reading "Don't get vaccinated" was also plastered on the vehicle, with a link to the funeral home, and a phone number. Wilmore Funeral House is nonexistent, however – the creation of ad agency BooneOakley. When internet users access the website, the landing page has a message that simply states, "Get vaccinated now. If not, see you soon." The page also has a link to StarMed, which allows people to register to get vaccinated at health care providers in the area. BooneOakley took responsibility for the truck and campaign, writing on Twitter, "It was us. Get vaccinated." The agency director, David Oakley, told CNN, "I just feel like conventional advertising is not working. Like, just regular messages that say 'Get the Shot' or 'Go Get Vaccinated' ... they just kind of blend in with everything else. We wanted to do something that saw it from a different perspective and kind of shocks people into thinking, 'Holy moly, man.'"