When Jessica Alba found she couldn't find one brand to entrust with her everyday needs, that offered self-care items that were effective without harsh chemicals, she decided to create a company to do exactly that. And she called it Honest. Since its inception, Honest has grown from offering a variety of clean baby goods. Now the company has become a full-fledged wellness brand with safe and effective products across categories such as bath, body and personal care, beauty and home. And its fanbase has grown from moms and moms-to-be into pretty much anyone and everyone who appreciates Honest's values, and their dedication to safety and transparency in everything they create. The company is also socially conscious, implementing initiatives and community partnerships that give people access to safe and effective options. So, why do moms love it so much? It's simple: because they can trust that when they buy an Honest product, they will be protected against 2500 chemicals Honest has on their No List. Everything is rigorously tested, and what you see on the label is what you get.