Facebook is planning to change its company name to reflect its focus on building the metaverse, according to a source with direct knowledge of the matter. The coming name change, which CEO Mark Zuckerberg plans to talk about at the company’s annual Connect conference, is meant to signal the tech giant’s ambition to be known for more than social media and all the ills that entail. The rebrand would likely position the blue Facebook app as one of many products under a parent company overseeing groups like Instagram, WhatsApp, Oculus, and more. A rebrand could also serve to further separate the futuristic work Zuckerberg is focused on from the intense scrutiny Facebook is currently under for the way its social platform operates today. Facebook isn’t the first well-known tech company to change its company name as its ambitions expand. In 2015, Google reorganised entirely under a holding company called Alphabet, partly to signal that it was no longer just a search engine, but a sprawling conglomerate with companies making driverless cars and health tech. Snapchat rebranded to Snap Inc. in 2016, the same year it started calling itself a “camera company”. The new company name is a closely-guarded secret within its walls and not known widely, even among its full senior leadership.