Twitter is the latest to combine shopping and livestreams

  • 04 Dec - 10 Dec, 2021
  • Mag The Weekly
  • Mag Files

Twitter is hosting its first shopping livestream soon, the company announced as it becomes the latest social media platform to embrace the trend. The “Cyber Deals Sunday” stream will be a collaboration with Walmart and will take place during the post-Thanksgiving weekend, traditionally associated with big sales. Twitter describes the livestream as a “30-minute variety show” that will feature “electronics, home goods, apparel, seasonal decor, surprise special guests, and much more.” Twitter joins a growing trend towards shopping-focused livestreams on social media, providing a modern QVC-style shopping experience with influencers and integrated shopping links. Twitter says the shopping elements will only be available on iOS and desktop at first, while Android users can only watch the stream but not engage with its shopping capabilities.