TikTok confirmed that it is testing support for paid subscriptions, paving the way for creators on the short form video platform to charge for their content. The company didn’t share details about when it might roll out to creators, how many creators are currently testing it, or what the pay structure might look like. An email stated that the subscriptions were a “concept that’s been in testing,” and that it was “always thinking about new ways to bring value to our community and enrich the TikTok experience.” If adopted, it would be the latest move by TikTok to help its creators to monetise their content; it introduced its Creator Next hub with monetisation tools, and rolled out its tipping feature to eligible creators in December, after testing it with a smaller group. The app’s major advantage over competitors is its uncanny algorithm that surfaces content to users’ For You pages. It’s a way for creators to reach users and turn them into subscribers. But if creators are holding their content for subscribers, that content is probably not available to fuel the algorithm, which in turn could reduce engagement.