Drama Ye Ishq Samajh Na Aaye is all set to go on-air soon and promises to "bring true innovation in the media industry of Pakistan" and it's doing that by introducing social media into the script. The teaser featured actors Mikaal Zulfiqar, Zarnish Khan and Shahroz Sabzwari on their devices, communicating with each other through Facebook. Zulfiqar took to Instagram to announce his new project saying he's "excited" and had "a fantastic time working with this team." He addressed the team and appreciated their work. "Jasim Abbas great experience working under your direction. Studio Vision Films and Ali Shahroz thank you for taking such good care of me and dealing with me. Zarnish Khan it's always a pleasure working with you, you're an amazing performer and super fun to be around." The Sherdil actor dropped a hint when he mentioned costar Sabzwari. "And Shahroz Sabzwari meri biwi se door reh," he wrote, suggesting the story may involve a potential affair. "First Official teaser," he added. Directed by Abbas and produced by Ali, the drama is a Studio Vision Films production.