Twitter’s looking to facilitate more private message interactions in its app by adding a new DM icon to tweets for some users. The new DM response icon, now available to some users on iOS, provides a quick and easy way to respond to a tweet author in one-tap, direct from any tweet. Twitter actually already tried this back in 2016, with a DM icon built into your direct response options. At that time, Twitter was working to lean into increasing DM activity. As reported by Fast Company, “Twitter says DM activity grew by 60 per cent in 2015, and that sharing tweets through DMs has increased by 200 per cent in the past six months alone.” So it made sense to try to maximise this element – but that push didn’t last long, with Twitter eventually going back to its regular share button, which provides various options for sharing. Now, Twitter’s trying both – though the two functionalities (the one tested in 2016 and this new version) are not the same. The initial version enabled you to share a tweet with anyone, while this new test removes out the middle step of selecting who you’re forwarding the tweet to, with the DM response going direct to the tweet author, catering to a different type of engagement.